EMGT 824
Product Marketing for Engineering Managers
Offered Fall 2006
Future semesters offerings to be announced
Format: On-site
Credits: 3
Instructor
Linda Miller
Engineering Management Lecturer
(816) 523-6894 (office)
(913) 897-8682 (fax)
lmiller@ku.edu
Course Description
Basic principles of marketing as applicable to engineering managers in the production- or operations-based enterprise. Includes a broad overview of the major components of marketing (competition, product, price, promotion, and distribution). Also details the integration of those components into the marketing plan. The students will develop a group marketing plan for an agreed-upon product. Prerequisite: Admission to a graduate program in engineering or Pittsburgh State’s technology management program.
Course Purpose
This course is designed for the student to understand the basic principles of marketing as applicable to engineering managers in the
production or operations based enterprise. The course includes a broad overview of the major components of marketing and details the
integration of those components into the marketing plan. Students will develop a marketing plan for a product or service of their choice.
Textbooks
Product Marketing Workbook (Sessions and Articles) can be downloaded from Blackboard and Industrial Marketing Strategy by Frederick E. Webster, Jr. (Chapters)
