Charles W. "Chick" Keller
Assistant Professor
(913) 897-8497 (office)
(913) 897-8682 (fax)
cwkeller@ku.edu

A study of the economic feasibility of competing engineering projects including the application of break-even analysis, decisions under uncertainty, decision trees, stochastic models, risk vs. return, and forecasting. A study of the financial figures of merit used to evaluate competing engineering projects including the DuPont rate of return method, the accounting rate of return, the operating return method, return on equity, earnings per share, margin on sales, selling price of stock, corporate credit rating, total sales, market share, market entry, and proforma year-end statements. A study of the strategic evaluation of a project including the proposed product or service, the organization, the environment, and the venture in general.

Prerequisite: Admission to the M.S. Engineering Management program or consent of instructor, EMGT 806, a course in applied statistics.

After completing this course the student should understand the following:

1. The concept of developing a company vision, objectives and strategy
2. How to perform industry and competitive analysis
3. How to develop an internal analysis of a firms strengths and weaknesses
4. How to formulate business strategies given the firms position
5. Outline the keys ot sucessfully implementing strategy
6. The relationship between strategy and capital budgeting
7. Analye and evaluate capital budgets

Textbook materials will be available for purchase online. Details regarding registering and purchasing these materials will be posted in BlackBoard at the start of the semester.