EMGT 804
Business Development and Marketing of Professional Services
Spring 2008
Meets Tuesdays from 7:10 - 10:00pm
Format: On-site and Distance Learning
Line Number 56287
Credits: 3
Instructor
Linda Miller
Engineering Management Lecturer
(816) 523-6894 (office)
(913) 897-8682 (fax)
lmiller@ku.edu
Course Description
Principles and theories of business development and marketing as applicable to professional engineering and architectural practices.
Textbooks
Current textbook information can be found at the KU Bookstore site.
Students currently enrolled in a course can also find direct links to the bookstore site from within Enroll and Pay.
Contact your instructor if you need additional details.
Course Purpose
This course is designed for the student to understand the basic principles of business development and marketing of consulting engineering and related services. The focus of the course is developing an integrated business development/marketing plan marketing plan. Students will develop a marketing plan for a consulting firm, followed by a presentation of that plan.
